Forecast Golf Group

Copyright © 2017 Forecast Golf Group, Inc. All rights reserved.

How to Plan, Design & Build a Successful Golf Driving Range

Table of Contents

Table of Contents


PREFACE viii


How To Use This Manual x


Section 1 PROFESSIONAL SERVICES 1

Accountant 2

Attorney 2

Insurance Agent / Agency 3

Designer / Architect 3

Civil Engineer 4

Land Survey Company 5

Market Research 5

Marketing Consultant 6

Turf Specialist 7

Banker 7

Lighting Consultant 8

Barrier Netting Consultant 8

General Contractor 8

County / Local Government Agencies 9

Equipment Suppliers 10

Real Estate Agents 10

Transportation 11

Mechanics for Turf and Range Equipment 11


Section 2 MARKET ANALYSIS 12

Background Statistics 13

Market Planning Reduces Risk 14

Your Business Plan 15

The Purpose of a Market Analysis 16

The Market Analysis Process 16

Qualifying Your Information 18

Information Gathering 19

Geographic Analysis 19

Trade Areas 20

Impact Zones 21

Zeroing In 21

Weather 21

Seasonal Variations 22

Precipitation 24

Wind 24

Sources of Weather Information 24

Site Selection 25

Looking for Real Estate 27

Directional Orientation of the Property 29

Zoning 29

Utilities 31

Adjacent Land Use 31

Accessibility 31

Adjoining Neighborhoods 32

Topography 32

Narrowing Down Your Choices 33

Demographic Analysis 34

Consumer Participation In Golf Activities 35

Sources For Participation Rate Data 36

Demographics and Purchasing Behavior 36

Frequency of Play and Use 37

Comparison with National Norms 38

Determination of Golfing Population 38

Consumer Lifestyles 39

Competitive Analysis 41

Public Record 42

Developing Competitor Profiles 44

Competitor Rankings 44

Product Analysis 45

Price Analysis 45

Sales Potential Forecasting 45

Determining Available Market Share 47

Competitor Market Shares 47

Market Research Conclusions 50


Section 3 PURCHASING REAL ESTATE 51


Section 4 LEASING 54


Section 5 ZONING & PERMITS 58


Section 6 MASTER PLAN & LAYOUT 71

Topography 71

Master Plan 73


Section 7 DESIGN & CONSTRUCTION 75

Grass Tees 75

Space Requirements 75

Tee Design 76

Construction 76

Artificial Tees 82

Design 82

Space Allocation 83

Walkways 84

Costs 84

Berming 86

Tee Line Surface 86

Parking Lot 87

Surface Materials 88

Sidewalks 89

Landscaping 90

Irrigation 91

Types of Irrigation Systems 91

Manual 91

Automatic 92

Water Source and Pressure 93

Costs 94

Barrier Netting & Poles 94

Barrier Netting 94

Poles 96

Installation 100

Installation Costs 102

Other Considerations 102

Lighting 103

Replacement Bulb Cost - Metal Halide 104

Light Fixture Mounting 104

Steel Crossarm Mounting Bracket Costs 106

Cost of Lighting Systems 106

Berm Lighting 106

Service Building 108

Sales Counter / Ball Distribution 110

Offices 114

Windows 115

Restrooms 115

Drinking Water 115

Food and Beverage Area 115

Merchandise Area 116

Storage/Closet 116

Foot Traffic 116

Doors 117

Service Building Alternatives 118

Maintenance Building 121

Basic Functions of the Maintenance Building 121

Signs 125

Communication Basics 126

Cost 126

Sources 126

Road Improvements 127

Turn Lanes 127

Signalization 128

Costs 128

Curbs & Gutters 128

Tree Removal 129

Grading 130

Electric 131

Fencing 132

Water & Sewer 133

Covered Tees 134

Open Covered Tees 134

Closed Covered Tees 135

Cost of Materials 135

Putting Green 141

Practice Chipping Green & Sand Bunker 143

The Green 143

The Bunker 144

Surrounding Area 146

Target Greens 146

Alternative Target Greens 148

Placement 150

Security 150

Cash Security 151


Section 8 EQUIPMENT 152

Range Balls 152

Range Ball Picker 153

Ball Washer 157

Automatic Range Ball Dispensers 159

Range Mats 164

Baskets 165

Tee Dividers 166

Yardage Markers 168

Bag Stands 169

Maintenance Items 169

Computer Equipment 170

Miscellaneous Equipment & Accessories 170

Merchandise Displays 170

Food & Beverage 171

Benches 171

Flags 171

Automatic Teeing Machines 172

Heaters 175


Section 9 GOLF RANGE ACQUISITION 176

Golf Range Valuation 176

Finding Golf Ranges To Buy 181



Section 10 FINANCING 182

Financing Alternatives 183

Debt Financing 183

Banks 184

Finding The Right Bank 184

Educating The Banker 185

Small Business Administration (SBA) 186

Venture Capital 189

Uniqueness 189

Strong Management 189

Healthy Projections and Return on Investment 190

Exit Strategy 190

Seller Financing 190

Family/Friends 191

Miscellaneous Sources of Cash 192

Equity Financing 192

Role of the Business Plan 193

General Business Resources 195



Section 11 FORMATION OF THE BUSINESS 197

The Sole Proprietorship 197

Advantages of the Sole Proprietorship 197

Disadvantages of the Sole Proprietorship 198

The Partnership 199

Characteristics That Distinguish a Partnership from a Sole Proprietorship 199

Types of Partners 200

Advantages of the Partnership 200

Disadvantages of the Partnership 201

The Corporation 202

Advantages of the Corporation 202

Disadvantages of the Corporation 203

A Guide to Decision Making 203

How to Incorporate a Small Business 204

Certificate of Incorporation 204

Officers and Stockholders Meeting 206

Bylaws of the Corporation 206

“S” Corporations 207



Section 12 INSURANCE 209



Section 13 INDOOR GOLF CENTERS 212

Site Location 213

Basic Construction Considerations 214

Ceiling Heights 214

Pitching/Chipping Bay 214

Column Spans 215

Voltage Stability 216

Traffic Area 215

Site Improvements 216

Facility Layout 216

Classroom 216

Exercise Area 216

Indoor Equipment Area 216

Equipment 217

Putting Greens 217

Mirror Room 217

Electronic Diagnostic and Training Aids 217

Digital Video Analysis 217

Swing Analyzers 218

Weight Shift Monitoring 218

Bio-Mechanical Analysis 218

Golf Simulators 219

Real Photography 219

Graphic Versions 219

Simulator Putting 220

Simulator Swing Analysis 220

Simulator Components 220

Projectors 221

Computers 221

Cages 221

Data Collection 221

Multi-Purpose Uses 222

“Food For Thought” 222

Target Markets 223

Active Golfer 223

Beginner 223

Social 224

Juniors 224

Corporate Accounts 224

Tourists and Traveling Executives 224

Management Issues 225

Revenue Generating Ideas 225

Other Income Sources 225

Simulator and Putting Tournaments 226


Section 14 ALTERNATIVE PROFIT CENTERS 227

Miniature Golf 227

Batting Cages 230

Outdoor 230

Indoor 230

Indoor Computerized Simulators 230

Video / Pinball Machines 233

Food & Beverage 235

Go-Karts 236

Commercial Track Specifications 238

Domes 240

Issues to Consider 241

Custom Clubs & Club Repair 244

Club Rental 244

Golf Instruction 245

Merchandise 248

Miniature Basketball 249

Bumper Boats 251

Distance Measuring Devices 252

Video Vending 254

How It Works 254


Section 15 APPENDIX 260